Tag: Ethos

Ethos: Values, Branding and Gender

Summary: In this lesson students practice analyzing the values portrayed in particular advertisements and considering how the company is trying to build its credibility (and its brand) with its target audience.  Students also consider which values are marketed towards women


“Good Girls” and Sexual Assault

Summary: In this lesson students will investigate the stereotype of the “good girl” through an essay by Roxanne Gay and a music video by Carrie Underwood.  They will explore how this idea of the “good girl” affects how we understand


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